Every minute on the roadside is a risk. We're here to change that.
Autura builds software for the officers, dispatchers, tow operators, and impound teams who work around the clock to keep communities moving — connecting the complete towing lifecycle, from dispatch to disposition.
Keep communities moving
Autura’s mission is to keep communities moving. When communities move freely and safely, society thrives. Autura builds software for the people who keep communities moving — law enforcement officers, tow operators, dispatchers, and impound lot owners who work around the clock to restore and sustain movement on community roadways.
A safer road for every person who works or travels on it
A stronger, more empowered towing community
A fully connected vehicle recovery lifecycle
Roadside risks we can't ignore
These numbers can and must be lowered, and we want to be part of that effort. We build technology and support organizations, legislation, and individuals working toward the same goal — including Vision Zero’s efforts to eliminate traffic fatalities, Slow Down Move Over awareness campaigns for the towing and recovery community, and towing associations nationwide.
Built by people who know the work
Autura is a company made of passionate towing industry enthusiasts.
We ideate, develop, refine, market, and provide public safety agency leaders and towing and recovery business owners with towing management and unclaimed vehicle auction software to support their essential work.
Our integrated technology suite connects every stakeholder in the vehicle recovery lifecycle — from officers initiating a tow request, to dispatchers routing the call, to tow operators clearing the scene, to impound teams recirculating what’s left behind.
Leadership with industry roots
Rudy Nieto is a veteran automotive technology leader with more than 25 years of enterprise software experience.
Kim Barney brings over 10 years of experience building and scaling customer success and operations organizations across industries.
Zach Allia has 15+ years building products and technology across startups and enterprises, blending technical expertise and creativity.
Bill Rooney is a CFO and finance leader with deep experience scaling high-growth tech businesses, focused on financial discipline and growth.
Sara Douglas brings over a decade of HR leadership, building and scaling people functions across multiple countries and industries.
We're hiring!
Autura is growing and we're looking for people who care about the work as much as we do.
"Many of our own team members are former tow operators, impound managers, law enforcement officers, and telecommunicators. We don’t just build software for this industry — we come from it."
Formed to solve a fragmented industry
Autura’s name reflects what we do and why we do it: “Auto” grounds us in the automotive and towing industry we serve, and “Tura” is a Latin-based nod to energy and forward motion.
Shaped by a 2024 merger with TRAXERO and other acquisitions, Autura recognized an opportunity to solve a dangerous, costly problem: the systems and processes that public safety agencies and towing operators relied on were fragmented and outdated, leading to slow response times and disconnected communication.
That’s what brought these teams together as Autura, a company focused on providing purpose-built frontline technology that makes towing operations — from dispatch to disposition — faster, safer,
and more transparent.
Legacy brands serving towing and public safety independently
Merger with TRAXERO and their portfolio of acquisitions
Autura — one team connecting the complete towing lifecycle
